In the Nineties, the Bolshevik revolution provides the backdrop to a vodka commercial rather than the blueprint for our seizure of the means of production: Che advertises the internet. In everyday life, the actual term 'revolution' is now more likely to denote a change in banking practice than a transfer of power. As such, the most radical concepts in opposition to the capitalist spectacle are emptied of meaning and put back into circulation in the service of alienation - they become advertising slogan
(Artwork by Scott King, words by Matt Worley)
Che is a pop icon and it can be used in the communications industry in order to associate brands with his "myth" and attributes.
ReplyDeleteAlcibiades
'the most radical concepts in opposition to the capitalist spectacle are emptied of meaning and put back into circulation in the service of alienation ...'
ReplyDeletethat's the point Worley makes...and either you are a dedicated follower of fashion or a diehard commie you can't but agree with the decline (death) of ideology and the rise of pure pop nonsense.
Saying that I also think that King-Worley take it a bit too far...although I sympathise with host Pyke since we used to dwell on the same matters some years ago